FCA seeks to be an indispensable asset to the fraternal movement, to challenge members to imagine a better way of communicating, and to provide an enriching membership experience.
Keynote Sessions
Embedding Diversity and Inclusion from the Start
Keynote Session | Wednesday, April 28, 1–2 p.m. ET
Do you desire to learn how to be more proactive in embedding diversity and inclusion (D&I) into your communication strategy? During this keynote you will learn applicable strategies to be less reactive in your messaging while continuing to motivate your members in respect to diversity and inclusion across your organization. Participants will leave with an action plan and resources around the leading practices in proactive D&I communications.
Dr. Florence Holland
Head of Consulting at The Diversity Movement
Making the Most of Fundraising Partnerships
Keynote Session | Wednesday, April 28, 3–4 p.m. ET
Join this session with Delta Delta Delta and Tau Kappa Epsilon philanthropy partner St. Jude to hear about partner relationship best practices, communicating and promoting fundraising initiatives and programs/events with partners, and fundraising at the local/collegiate chapter level moving forward after 2020.
Emily Callahan
Chief Marketing & Experience Officer, ALSAC/St. Jude
Managing COVID-19 Vaccine Distribution & Related Communication
Keynote Session | Thursday, April 29, 1–2 p.m. ET
With companies all over the world racing to produce, purchase, and administer COVID-19 vaccines, have you ever wondered about the logistics of internal communication within global distribution companies in charge of getting vaccines from point A to B? Join this session for a behind the scenes look at what FedEx was experiencing from the time vaccines were approved through what they are experiencing and communicating today.
Rachael Renken Simmons
Managing Director of Global Communications, FedEx
Cultural Consciousness
Keynote Session | Thursday, April 29, 2–3 p.m. ET
The National Civil Rights Museum is steadfast in its mission to chronicle the American civil rights movement and tell the story of the ongoing struggle for human rights. It educates and serves as a catalyst to inspire action to create positive social change. When it comes to civil rights, it’s important not only to learn about historical milestones but also to interpret them in a way that can be applied to today’s challenges. In this session individuals will learn about recognition, respect, and tolerance that they demonstrate towards cultures, including their own, and those cultures that are not represented in their environment.
Faith Morris
Chief Marketing & External Affairs Officer, National Civil Rights Museum
Breakout Sessions
Block 1 | Wednesday, April 28, 2:15–3 p.m. ET
Print 101
Are you looking for a crash course in printing but have no where to start? From press and bindery, to cost savings and pricing, to mail basics and ancillary items, Phil will walk you through it all! Join this session to feel more confident about printing your next magazine issue or talking to your boss about the world of print.
Phil Salvo
Account Executive/Print Specialist, Royle Printing
Case Study: Alpha Tau Omega & the Birkman Assessment
Join Alpha Tau Omega's Director of Systems, Chris Smith as he dives in to their partnership with Birkman and the assessment offered to officers during ATO's "Men of Destiny" leadership training. This session will touch on the "average" ATO profile as well as how data collected has impacted programming.
Chris Smith
Director of Systems/Research, Alpha Tau Omega Fraternity/Foundation
Digitally Preserve & Share Your Past
What would happen if your archives caught fire? Would your organization’s history be lost forever? Hear from HistoryIT’s Founder & CEO, Kristen Gwinn-Becker, as she shares why you need a digital preservation strategy and how we can help future generations gain access to the photos, letters, and documents that have shaped who you are today. She’ll share tips on how to prepare your archives for digital preservation and the ways you can use your past to communicate your organization’s mission and legacy. Join us as we save history.
Kristen Gwinn-Becker
Founder and CEO, HistoryIT
Content Tactics to Grow and Engage Your Audience
Content is everywhere. It’s noisy, crowded and it’s taking over a screen or an inbox near you. In the new world of content creation, every channel is a touch-point highway—but no one is on the same path. With so much content to consume, writers must now think several steps ahead to prepare content that delivers the right message and engages audiences, no matter which road they stumble upon. Hear what a media vet has learned through updating an outdated publishing model into a highly-engaged media outlet.
Eric Barnes
CEO of The Daily Memphian
Block 2 | Thursday, April 29, 3–4 p.m. ET
Brand Lab Roundtable
Join Rhyme & Reason Design for this guided workshop which will walk attendees through a campaign brand brief as well as provide storytelling and social tips and tricks.
Rhyme & Reason Design
Creativity in the Pivot Roundtable
Speaking to the impact of internal flow of communications, personal take-aways on the impact to creativity, relationships and personal mental health and how that might set the stage for bringing joy and creative flow into our work.
Shelle Design
Social Media Content Roundtable
From gathering social media content to posting on schedule, join this roundtable discussion to connect with attendees about their social calendars management.