Session 1 Recap: Everything You Wanted to Know About Podcasting
#FCAAnnual looks a little different this year, but we are grateful to still be offering educational sessions for our members!
Podcasting has grown exponentially in recent years but does that mean that this communications strategy is right for your organization? Do you even know where to start?
Here are five key takeaways from the educational session: Everything You Wanted to Know About Podcasting But Were Afraid to Ask.
1. You must start with the who, what, when, where, and why
Who will do the work? Who is the listener?
What is the podcast about? What’s the format? Length? What resources are needed?
When will it publish? When does it end? When does the audience listen? When do they stop listening?
Where to record? Where to distribute? Where to find? Where does the audience listen?
Why is audio the right format? Why is this podcast different from others? Why should the audience listen and become devoted listeners?
2. The sweet spot for length is currently 30-45 minutes of content; the sweet spot for frequency is weekly.
3. Don’t be afraid to pivot if your original idea isn’t working and don’t be afraid to go for niche topics.
4. Podcasts are time consuming. To produce five, 30-minute interviews, you can expect to spend between 25-40 hours, possibly more.
5. Ron recommends listening to some existing podcasts to get familiar with the various podcast formats. Some of Ron’s favorites include:
All Fantasy Everything
Twenty Thousand Hertz
99% Invisible
Science Vs
Freakonomics
Planet Money
If you’re ready to learn more, click here for the presentation slides and click here to watch the recording. Attendees can reach out to our speaker, Ron, with additional questions that we may not have had time for at ron@thenarrators.org.
This wouldn’t be possible without the credible and resourceful speakers, thank you for your time and expertise!
Ron S. Doyle
Everything You Wanted to Know About Podcasting But Were Afraid to Ask
Doyle has produced, engineered, and edited podcasts since 2010. His audio work has been featured on Colorado Public Radio, Rooftop Audible, All Fantasy Everything, Endless Honeymoon, and numerous other independent podcasts. His current projects include the narrative journalism podcast Fiber Nation, the comedy self-improvement podcast The Grawlix Saves the World, and the award-winning live storytelling podcast The Narrators. As a consulting producer, he has provided technical and strategic guidance for more than a dozen podcasts, including Sky & Telescope’s Sky Tour, the Writer’s Digest podcast, Sirota, and more.
